Do you want to learn more about hearing loss? We’re pleased to present the latest information, technology, and research on hearing and audiology.


Most people have experienced a ringing in their ears, but for some it’s a persistent problem. This sensation is called tinnitus and the ringing is most often a result of damage to the auditory system. The ringing can be constant or occasional and can occur in both ears, one specific ear, or in the middle of the head.

Around 10% of the U.S. population experiences tinnitus, but the prevalence of this condition jumps to over 1 in 4 between the ages of 65 and 84. Those suffering from tinnitus report that the condition adversely affects their ability to hear, concentrate, and sleep. There currently is no cure for tinnitus, but research has shown that hearing aids can help. In fact, two-thirds of those who use hearing aids to treat their condition find relief from tinnitus.

Tinnitus is strongly linked to hearing loss. If you are experiencing a sensation similar to what has been described above, we recommend that you schedule a hearing screening to find out more.

Read more about tinnitus.

Latest Technology

You’ve probably heard the common complaints about hearing aids. Perhaps you’ve been told that they’re uncomfortable and highly noticeable. Or maybe you’re convinced that they won’t work for you. Developments in technology, however, have solved many of the issues with earlier hearing aid models.

  • Digital feedback reduction

Feedback is caused by hearing aids re-amplifying the sounds that they produce, which results in the emission of a high-pitched squeal. Newer hearing aids, utilizing digital technology, are able to detect these sounds and cancel them out before they can be turned into feedback.

  • Directional microphones

Hearing aids used to amplify sounds from all directions equally, but directional microphones have changed the game. This technology amplifies sounds coming from in front of the user more than sounds from behind or the sides. This means that the person or sound source you are facing is going to be more audible than other sounds you aren’t focusing on.

  • Digital noise reduction

This feature helps in loud environments, such as heavy traffic or in large groups of people. Digital noise reduction can lessen the irritation of unwanted sounds and improve your ability to hear and understand speech.

  • Custom ear molds

One size does not fit all, which is why most hearing aids utilize custom-mold technology. With an earpiece made specifically for the user, the device is made both more effective and more comfortable.

Read more about different types of hearing aid technology.

Hearing Aids and Quality of Life

Eighty percent of hearing aid users say that they’re satisfied with the change that hearing aids have made in their lives. In fact, users are so pleased that they would recommend hearing aids to their friends and family members. With this type of customer satisfaction, there’s no reason to write off hearing aids before you’ve tried them. This technology can be both life-altering and life-affirming. Call and schedule your appointment today to see how hearing aids can put you back in the loop.